Willow & Zac
Imagery, Casting, Production, Creative Concept.
Upon meeting the head designer of accessory label Willow & Zac, our Creative Director offered to give the brand a bit of a visual overhaul. Falling in love with the quality of the product and their already well-known accessory line, we were actioned with the motive to update the brand a little and find a new, younger demographic that was in line to consume the Australian handbag brand. Creating a very Australian-vibe, but holding onto its sophistication, the Façon Creative team shot amazing images in the initial campaigns and then went on to be the “go-to” team for the next 4 years of Willow & Zac’s fashion journey.
Review
Façon Creative possesses both an amazing eye and an over the top work ethic. Lara and her team have helped us establish our boutique branding in a highly competitive market by consistently creating professional and exciting content for digital and magazine marketing, as well as in-store merchandising materials.
Jo Wilson, Creative Director at Willow & Zac
