Iconic, bespoke, family owned tailoring brand Rundle Tailoring (est. 1830) was looking to update the well established brand. The business had just been passed onto the new generation of family members and they wanted to modernise the iconic fashion label. The process began with a product and campaign shoot, copywriting and working with in-house Rundle Tailoring website designer to ensure a slick and modern look. The overhaul of social media content and creating campaigns for Instagram were high on the agenda. In conjunction with a film production company, we then created an accompanying television commercial, for which we created a solid storyboard and 4 more TVCs over the years for Rundle Tailoring. The brand is now one of the most sought after men's fashion brands, winning many retail awards and proves to be a trusted retail destination for grooms.