Façon Creative took on this new publishing client as a response to the magazine’s Editor-in-Chief's desire to entice a new reader and demographic, the fashion and beauty consumer. Hunter & Coastal Lifestyle, established in the 90’s, needed a freshen up. The brief was to create a fashionable, high end fashion editorial shoot utilising recoganisable faces and celebrities of Newcastle to give the pages a luxury lift. The Editor-in-Chief was thrilled with the results and in turn the publication moved to a new phase in their publishing storyline. Façon Creative produced editorial content for the magazine multiple times, each time with a fresh eye and elevating the pages of this established regional magazine further.