Reinforcing Brand Legacy

Champagne House, Pommery releases limited-edition Cuvée 150 Blanc de Blancs NV

Marketing plays a vital role in the longevity and success of businesses, allowing them to celebrate milestones while reinforcing their legacy. The esteemed Champagne House, Pommery, exemplifies this through the release of its limited-edition Cuvée 150 Blanc de Blancs NV, a tribute to Madame Pommery, the visionary behind the Brut style created in 1874.

Marking 150 years since the creation of the first Brut Champagne, the Cuvée 150 is more than a bottle of sparkling wine—it’s a celebration of history, innovation, and craftsmanship. This exclusive release showcases the importance of storytelling in marketing. By honoring Madame Pommery's legacy, the Maison builds an emotional connection with its audience, blending tradition with modern luxury.

Every detail of the Cuvée 150 has been crafted to reflect Pommery's commitment to excellence. A clear bottle, a first for the brand, highlights the purity of its Brut style, while the Champagne itself has been aged for over six years in ideal conditions. Sourced from ten carefully chosen villages, the blend captures the essence of the finest Chardonnays, celebrating Madame Pommery’s favorite terroirs. The striking packaging, featuring a cyanotype portrait of Madame Pommery by Mathilde de l’Ecotais, further elevates its exclusivity.

Beyond commemorating a milestone, the Cuvée 150 reminds us that marketing isn’t just about selling a product. It’s about creating experiences, sharing stories, and leaving a lasting impression. By anchoring the celebration in their heritage, Pommery cements its place as a leader in the industry.

With only 10,000 bottles available worldwide, including just 800 in Australia, this remarkable release reinforces how strategic marketing can elevate a brand’s legacy while inviting its audience to be part of the celebration.